Other countries:

australia flag

Social media users
in Australia

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Australia

Australia flag
Facebook users in Australia
2023
22 112 300
52.9%
women
47.1%
men
0%
0%
13-17
0.1%
10.4%
9.5%
18-24
19.9%
12.7%
12.7%
25-34
25.3%
9.9%
9%
35-44
19%
7.7%
6.8%
45-54
14.5%
5.9%
4.5%
55-64
10.4%
6.3%
4.5%
65+
10.9%

There were 22 112 300 Facebook users in Australia in December 2023, which accounted for 81.3% of its entire population.

The majority of them were women - 52.9%.

People aged 25 to 34 were the largest user group (5 600 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 999 400.

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Instagram users in Australia

Australia flag
Instagram users in Australia
2023
14 009 000
55.3%
women
44.7%
men
0%
0%
13-17
0.1%
13.6%
12.1%
18-24
25.7%
15.7%
14.3%
25-34
30%
10.7%
8.6%
35-44
19.3%
7.1%
5%
45-54
12.2%
4.8%
2.7%
55-64
7.6%
3.3%
1.9%
65+
5.2%

There were 14 009 000 Instagram users in Australia in December 2023, which accounted for 51.5% of its entire population.

The majority of them were women - 55.3%.

People aged 25 to 34 were the largest user group (4 200 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 384 000.

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Messenger users in Australia

Australia flag
Messenger users in Australia
2023
16 307 000
52.8%
women
47.2%
men
0%
0%
13-17
0.1%
6.7%
6.7%
18-24
13.5%
12.3%
12.9%
25-34
25.1%
11%
9.8%
35-44
20.8%
8.6%
7.4%
45-54
15.9%
6.7%
5.4%
55-64
12.2%
7.4%
5%
65+
12.3%

There were 16 307 000 Messenger users in Australia in December 2023, which accounted for 60% of its entire population.

The majority of them were women - 52.8%.

People aged 25 to 34 were the largest user group (4 100 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 812 600.

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Linkedin users in Australia

Australia flag
Linkedin users in Australia
2023
15 180 000
18.4%
18-24
18.4%
50.7%
25-34
50.7%
25.7%
35-54
25.7%
5.1%
55+
5.1%

There were 15 180 000 Linkedin users in Australia in December 2023, which accounted for 55.8% of its entire population.

People aged 25 to 34 were the largest user group (7 700 000).

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